2026 Relaunch Photoshoot

Creative direction and launch campaign production for the 2026 brand launch, bringing the new visual identity to life through elevated still-life photography shot in New York by Lucas Zarebinski. Developed to capture a bold, modern, and editorial brand presence across launch assets, digital campaigns, and marketing materials.

Client CD: Lauren Teague Armfield
Agency: @RXMcreative
Agency CD: @raulmandru
AD: Andrea Erali
Associate CD: @AnyaBazdreva
Prop Stylist: @wendyschelah
Manicurist: @MichinaKoode
Production: @allgoodnyc
Post Production: @silhouettestudionyc